Determinants and Outcomes of Green Innovations: A Conceptual Model.

Green innovation (GI) refers to an invention that simultaneously benefits the environment and customers. Academics and policymakers have recently focused on GI to understand how innovation and sustainability interact. Indeed, governments and non-governmental organizations pressure businesses to abandon “traditional environmentally harmful products” in favor of green products (GPI) and green process innovations (GPrI). GI research has attracted the attention of many scholars, adopting diverse perspectives, but there has been a lack of publications on the green process and green product innovation (GPI) together. In this way, the current study conducts a literature review and bibliometric analysis to evaluate the “literary corpus” on GI and its various forms. The research provides a comprehensive understanding of GI’s various determinants and outcomes. Managers and policymakers can also benefit from the most recent research findings to gain a better understanding of key determinants and outcomes.