The digital inclusion of vulnerable people in the community development process. Action research in Reggio Calabria in southern Italy

This paper presents the first results of a research action in progress in the Pellarodistrict of Reggio Calabria (South Italy). This action research aimed to activate a process of community development within a city district with both a large vulnerable population and a high density of organised crime employing a theoretical approach thatrefers to urban and media practices and the mediated construction of social reality (Blokland, 2017; Couldry, 2004; 2012; Couldry & Hepp, 2017; Stephansen & Trerè, 2020).The activation of the community development process focused on the interweaving of deep mediatisation and the daily life of people in the district (Hepp,2015; 2020). In particular, actions have been developed that have allowed the growth of social skills and digital/social skills among the most vulnerable people. From anedu-communication perspective (Barbas,2020), these people have been facilitated to become protagonists of the process of territorial and digital relational development also thanks to the use of participation and community platforms both of a commercial nature (e.g., Google Maps with some tweaks) and co-constructed by citizens and made easily accessible also to those who had fewer basic digital skills. Despite a high density of organised crime (’ndrangheta), no obstacles were impairing the development of digital/social relations, at least in this first phase of the work.We will examine three aspects, with particular attention within the paper: a) the ability to develop dual relationships (social and digital) within a peripheral, marginal and vulnerable community context such as that of Southern Italy; b) the deep interweaving between traditional and mediated communities (Hepp,2020) even if these mainly consist of vulnerable people; c) the potential of the digital media to meet specific needs of the population (Couldry,2012) ensures its realisation with the most vulnerable part of the population only if the latter is made the protagonist of its actions through voice processes (Couldry,2010) and bottom-up empowerment and edu-communication (Freire,1970; Barbas,2020).