This pioneering book assembles chapter contributions from leading practice experts and academics to advance contemporary thinking on digital leadership. It examines the digital terrain across diverse industries and geographies, uncovering future pathways towards efficient business and management practice.
Chapter 13: Digital leadership and marketing: a novel CLV metric.
Silvia Dal Bianco
Conceptualization
In corso di stampa
Abstract
This pioneering book assembles chapter contributions from leading practice experts and academics to advance contemporary thinking on digital leadership. It examines the digital terrain across diverse industries and geographies, uncovering future pathways towards efficient business and management practice.File in questo prodotto:
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